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Apple Business Manager

Upgrade to Apple Business Manager from Apple Deployment Programs.

If your organization currently uses the Device Enrollment Program (DEP), you can upgrade to Apple Business Manager. If your organization only uses the Volume Purchase Program (VPP), you can enroll in Apple Business Manager and then invite existing VPP Purchasers to your new Apple Business Manager account. 

Apple Business Manager lets you buy content and configure automatic device enrollment in your mobile device management (MDM) solution. Apple Business Manager is accessible on the web, and is designed for technology managers and IT administrators.

Review this information before you upgrade to Apple Business Manager.

Upgrade to Apple Business Manager

To upgrade to Apple Business Manager*, sign in to or using your Apple Deployment Programs Agent account, then follow the instructions. The upgrade process only takes a few minutes.

After you upgrade, Apple Business Manager will have all of your:

  • Accounts
  • Account credentials  
  • MDM servers
  • MDM devices
  • Server tokens
  • Device orders
  • Other items associated with your account 

After you complete the upgrade, use the Apple Business Manager portal to access your data. You won’t have access to the Apple Deployment Programs website after you upgrade.

Enroll in Apple Business Manager

To enroll in Apple Business Manager, go to and click Enroll Now. You'll need to provide information about your business including your D-U-N-S number, and an email address that hasn't been used as an Apple ID for any Apple service or website.

Choose a domain for Managed Apple IDs

When you enroll in or upgrade to Apple Business Manager, you'll be asked to enter your organization’s website. Apple Business Manager uses the website you enter as the default domain for your Managed Apple IDs. For example, if your website is, your Managed Apple IDs will look like

If your website domain is different from your email domain, you might prefer to enter your email domain instead. Your Apple Business Manager Administrator can change the default domain after upgrading.

Invite VPP Purchasers to Apple Business Manager

Your organization might have one or more separate VPP accounts. After you enroll in, or upgrade to Apple Business Manager, you can invite them to your new Apple Business Manager account. Learn how to invite VPP Purchasers to Apple Business Manager.

Changes to roles for Apple Business Manager

Apple Business Manager introduces some changes to the roles that you assign to your users.

Agents are now Administrators

With Apple Deployment Programs, Agent was the highest level of administrative access. Agents had the ability to accept the Apple Deployment Programs Terms and Conditions on behalf of your institution. 

In Apple Business Manager, this role is now called Administrator. Your organization can have up to five Administrators in Apple Business Manager.

Admins are now Managers

In Apple Deployment Programs, there were Admins for DEP and VPP. When upgrading to Apple Business Manager, existing Admins are converted to Managers. The table below shows how Admin roles convert to Manager roles:

Role in Apple Deployment Programs
Role in Apple Business Manager
DEP Admin
Device Manager
VPP Admin
Content Manager
Admin who can create and edit other Admins
People Manager

A single user can have multiple roles in Apple Business Manager. If your user was an Admin for more than one program, they’ll be assigned all roles that apply in Apple Business Manager. The Administrator or People Manager can add, remove, or change Manager roles after you upgrade.

Managed Apple IDs for all roles

When your previous Agent and Admins sign in to Apple Business Manager for the first time, their Apple IDs are converted into Managed Apple IDs. If their accounts weren’t previously set up with two-factor authentication, they should set it up at that time. 

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  1. Scott harrington

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